Our aim is to create a leading asset managing business which builds valuable relationships with our customers around the world and generates progressive and sustainable returns for our shareholders.
Our corporate purpose:
To generate sustainable, high-quality returns for our shareholders
Our mission:
To build valuable customer relationships by helping customers grow and protect their assets
Our vision:
We will help customers around the world feel confident about their future wealth and well-being
Our strategic objectives and how we performed against them are illustrated below. Further detail on how our businesses performed can be found in Business segment performance. Our strategic objectives and ultimately our ability to generate value for our shareholders may be subject to financial risks. Principal risks and our risk management approach are discussed in more detail in Risk management.
1 2005 and 2006 results are shown on a pro forma basis.
2 NBS margin for 2005 and 2006 and PVNBP sales for 2005 have not been restated to include mutual fund sales as covered business. 2007 numbers have not been restated to reflect inclusion of Sigma mutual funds.
NBS margin for all years is calculated excluding Asia Pacific.
3 The new business PVNBP sales are different from those previously published in the full year new business press release issued on 28 January 2009, as they incorporate year end non-economic assumption changes.
4 2007 PVNBP has been restated to reflect the inclusion of Sigma mutual funds. The 2008 impact is £88m (2007: £116m)
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